Martina Makachoska

With 8+ years in content writing, I specialise in SEO-led content that supports visibility, authority, and growth. I’ve worked across a wide range of industries, adapting tone and strategy to meet both business goals and audience needs.

What To Become •

13 Best Online Learning Platforms

Online learning platforms are an excellent choice for anyone interested in expanding their knowledge.


Becoming an expert in a specific field can help push your career forward, but these platforms are also useful for those who are just curious and love to learn.


We reviewed some of the most prominent platforms and thoroughly explained their features. We also provided a detailed guide on choosing a perfect online learning platform that meets your needs.



Udemy is undoubtedly one of the mo...
What To Become •

Best Language Learning Software in 2025

It’s easy to get lost in language learning material, but using language learning software can turn studying into a fun and pleasant activity. 


Learners first need to know where to start, and it’s difficult to do it alone. Since there are many language learning platforms, it’s best to choose the one that suits your needs.


That’s why we reviewed some of the most prominent language learning software and provided a detailed guide on how to decide which one you should use.



What makes this...
What To Become •

Best LLC Service Providers for 2023

Registering an LLC involves a lot of paperwork and bureaucracy. While you could do it yourself, hiring the best LLC service provider can be very helpful, especially since the formation process is often overwhelming.


There’s an abundance of incorporation service providers on the market that offer to handle the formation process, enabling you to start your business on the right foot. 


But how to find the right fit for your business? 


We did thorough research of the best companies, so you...
Justuno •

Key Elements of a High-Converting Site

Any business seeking to thrive in a competitive market must have an effective online presence. And while attracting visitors to your website is important, the ultimate goal is to convert those visitors into paying customers or engaged users. This is where mastering website conversion becomes essential. Whether it’s making a purchase, signing up for a newsletter, or filling out a form, a high converting website is built to engage and persuade users to complete those activities. In this blog post,...
Justuno •

How to Use Pop-Ups to Boost Your Social Media Followers

In today’s fast-paced digital world, social media has become a vital tool for business organizations and individuals alike. Having a great social media presence can dramatically affect your success, whether you’re an aspiring influencer, a content provider, or a brand owner. One effective way to increase your social media followers is by utilizing pop-ups strategically.


Pop-ups have been used for a long time to draw website users’ attention and persuade them to complete certain actions. While...
Justuno •

Building Relationships with Customers on Instagram

In today’s digital landscape, building strong relationships with customers has become an essential aspect of any successful business, especially in the realm of online shopping. As eCommerce continues to thrive, social media platforms have emerged as powerful tools for connecting with customers, and Instagram has taken the lead in this arena. 


With its visually appealing interface and massive user base, Instagram offers a unique opportunity for businesses to engage and foster relationships wi...
Justuno •

10 Ways to Increase Online Sales During Slow Shopping Months

Summer has arrived which means consumers are more prone to traveling, spending time outdoors, and taking part in activities that divert their attention from all of the online shopping they should be doing! 


So, you must be wondering how to increase online sales. Well, it’s time to get a bit creative and find different ways to drive sales during the slower months of June through August. Check out the 10 different ways that you can drive more engagement and increase sales online revenue despite...
Justuno •

How To Boost Your Sales With Cross-Sell Promotions

As a business owner or marketer, you’re always looking for ways to grow your traffic and revenue. One effective way to achieve this is through cross-selling. 


The cross-sale strategy involves offering customers complementary or related products to what they’ve already purchased or shown interest in.  


Join us as we explore the benefits of cross-selling and learn some practical tips on how to implement this tactic effectively to boost your sales.  


Cross-selling works by offering custome...
Kevinjclark •

​​Succession Planning: Preparing the Next Generation to Lead

Sooner or later, every organisation faces the reality that no one stays in a role forever — not even the founder who swears they’ll “never retire.” Succession planning is less about replacing people and more about protecting momentum. It’s planning ahead so that growth doesn’t stall the moment someone steps aside.
If you’re a business owner hoping to protect what you’ve built or a senior executive who doesn’t want chaos when promotions happen, a well structured succession plan is your safety net...
Atomic Filters •

Which Way Should You Put an Air Filter Into a Furnace?

Keeping your air filters clean is key to maintaining healthier indoor air. It helps your furnace run more efficiently, saves energy, and even extends its lifespan.
This article will guide you through the process of installing air filters in your furnaces and highlight common mistakes to avoid. 
You can choose from several types of air filters, each offering specific benefits:
Air filters are evaluated based on the Minimum Efficiency Reporting Value (MERV) scale, which ranges from 1 to 20. 
For h...

A Guide to Blueprint Symbols: Floor Plan, MEP, and More

Construction blueprints show a project's plan, and knowing how to read them is important. This guide will teach you the basics of these technical drawings, what they include, and how to understand them. Knowing these symbols and notes ensures the construction process is well-planned and runs smoothly.

Architects need to pack lots of details into blueprints, using symbols and abbreviations to keep things clear and tidy. Every set of drawings includes a symbol legend to help users understand unfa...

How to use Slides With Friends to Easily Make a Conference Interactive | Theory & Tips

Here's the truth: you've seen some bored faces at your events. It doesn't matter if you're speaking at an in-person, virtual, or hybrid conference. It's easy to spot the audience members who no longer care about your message.If you want to keep energy and engagement levels high, you must make a conference interactive. ‍But what steps can you take to achieve that goal? Easy—use Slides With Friends. We offer ready-to-play, interactive slide decks for in-person, virtual, and hybrid events. Each one...

What is Microlearning and How to Use it in Your Company | Roundup

The concept of microlearning" can feel corporate-hacky. The idea that we can somehow squeeze more into our over-stuffed day and get more out of it just because it's small might seem a little backwards. But there is a nugget of something useful here: learning that is curated into bite-sized pieces is easier to digest. And if we first remove the meetings that are too long or not valuable enough and replace them with either self-directed, flexible lessons, or bite-sized meetings that really work to...
https://kariekaufmann.com/ •

Positive Feedback Examples to Keep Your Employees Motivated - Karie Kaufmann | Business Coach | Scaling Up | Executive Coach

Effective feedback shows employees their efforts and accomplishments are noticed and valued. It encourages a work environment where growth and positive reinforcement are part of the norm.
Positive feedback examples like when you “encourage” someone, you put “courage in” them, helping them overcome doubts and build their confidence to take the next step.
When managers provide specific positive feedback, it can boost team morale, enhance productivity, and help unlock the full potential of the grou...
Brad Sugars •

How to Achieve Self Empowerment: Reclaiming Your Personal Power

Do you ever feel like you lack control over your life and work? Maybe your co-workers overshadow you, or you feel overwhelmed by job demands. Perhaps you spend your free time focusing on other people’s needs instead of your own. This sense of powerlessness can be frustrating. However, regardless of your challenges, you can always make choices to regain control. This understanding is essential for personal empowerment.
In this article, we will look at personal empowerment and the tools you can us...

8 Best Benefits of Mastic Carvedwood 44 Siding

Siding is important for both the look and function of a home. It acts as your home's first shield against the weather, keeping out moisture, pests, and harsh conditions. Besides protecting, exterior siding adds to your home's style and curb appeal, possibly even increasing its value.

Among the vast choices, Mastic Carvedwood 44 stands out with its mix of toughness and good looks. Let's look at why this vinyl siding could be the perfect fit for your home!

Carvedwood 44 mastic siding looks great...
Atomic Filters •

Which Way Should You Put an Air Filter Into a Furnace?

Keeping your air filters clean is key to maintaining healthier indoor air. It helps your furnace run more efficiently, saves energy, and even extends its lifespan.
This article will guide you through the process of installing air filters in your furnaces and highlight common mistakes to avoid. 
You can choose from several types of air filters, each offering specific benefits:
Air filters are evaluated based on the Minimum Efficiency Reporting Value (MERV) scale, which ranges from 1 to 20. 
For h...

What Is a Spec House? A Guide to Building a Spec House

Building a spec house, or speculative house, means constructing a home to sell for profit instead of personal use. These homes are often built by developers or builders who understand real estate trends and what buyers want. The goal is to create attractive properties that appeal to buyers, leading to faster sales and a solid return on investment.

In this guide, we'll cover the main parts of building a spec home, from planning and design to construction and marketing.

Building a spec house has...
Atomic Filters •

How to Clean Sherlock Filters: A Step-by-Step Guide

Cleaning and maintaining your filters keeps your filtration system running smoothly and prolongs its lifespan. Regular backwashing helps prevent clogs and buildup, ensuring better water flow.
This guide will walk you through the steps to clean and backwash your Sherlock filters for optimal filtration.
Sherlock filters are great for keeping water clean by getting rid of debris and contaminants. They work by letting water pass through special filter materials that trap particles and impurities, al...
https://kariekaufmann.com/ •

Entrepreneurial Mindset: Unleashing Your Entrepreneurial Potential - Karie Kaufmann | Business Coach | Scaling Up | Executive Coach

When we look at successful entrepreneurs, it might seem like they have some special, innate qualities that make them stand out. They might seem extraordinary or even privileged. But the truth is, most of the time, we see entrepreneurs as business and tech experts, which can be misleading.
Here’s a revelation: even the most successful entrepreneurs are just regular people like you and me. They go through the same daily routine—they eat, sleep, and yes, they make mistakes too. So, what sets them a...
Lewis Haydon Website •

Secrets to Mastering Cold Calling

Do people still take cold calls? Surprisingly, yes. Even with digital communication everywhere, many sales prospects still answer cold calls. In fact, 49% of buyers prefer this as a first contact method, with the number rising to 50% for professional services and 54% for tech buyers. In a tech-driven world, personal connection still holds value. But making these calls can feel intimidating. Thankfully, improving the cold calling success is easier than you think. Equip your sales teams with the r...
donatesperm.com •

Sperm Donation for LGBTQ+ Couples: A Growing Need

The demand for sperm donors is rising as more LGBTQ+ individuals and couples want to start families. Sperm donation makes this possible, offering an opportunity for LGBTQ+ parents to have biological children of their own.
In this post, we’ll discuss the importance of sperm donation in LGBTQ+ family building. We’ll also cover the process of choosing a sperm donor for LGBT couples and available resources.
Visit Donate Sperm’s website and become a donor today!

Family Equality’s research found that...
donatesperm.com •

Preparing for Your First Sperm Donation Appointment

Donating sperm for the first time is a big decision. Staying informed and preparing well can help you make sure everything goes smoothly.
This guide offers tips and advice to help you understand what to expect when giving a sperm sample. Ready to make a difference? Consider donating with Donate Sperm and help others grow their families!
The sperm donation process at Donate Sperm includes several important steps. Here’s an overview:
Stress and anxiety can affect sperm quality, so staying relaxed...
Alessa •

An Overview of the PCMLTFA

The Proceeds of Crime (Money Laundering) and Terrorist Financing Act (PCMLTFA) is a Canadian law that aims to identify and stop money laundering and terrorist funding. Complying with these regulations helps companies protect themselves and contributes to a safer financial environment. Ignoring them, on the other hand, can lead to hefty fines and reputational damage.  The Canadian government and various authorities enforce the Proceeds of Crime (Money Laundering) and Terrorist Financing Act. The...
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